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| Details |
Case Code: CLBE015
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| Case Length: 3 pages |
| Period: - |
| Pub Date: 2008 |
| Teaching Note: Not Available |
| Subject : Business Ethics |
| Price:Rs.100 |
| Organization :-- |
| Industry : -- |
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Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR* |
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| HIV/AIDS had developed into a major threat that had a devastating affect on human resources and economies throughout the world. The corporate sector had woken up to this threat and was engaged in various HIV/AIDS related corporate social responsibility (CSR) efforts to help the victims and spread awareness.
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| Introduction |
HIV/AIDS had developed into a major threat that had a devastating affect on human resources and economies throughout the world. Various government and non-governmental organizations (NGOs) have been trying hard to curb this menace, help those infected with HIV/AIDS, and spread awareness on how this disease could be prevented.
For instance, in India, National AIDS Control Organisation (NACO) has been involved in various initiatives to control the spread of this epidemic and create awareness regarding HIV/AIDS and ways to prevent the disease. Even the corporate sector has woken up to this threat and has been engaged in supporting many initiatives to help HIV positive people and spread awareness about the disease.
Experts felt that it was in the interest of the corporations to involve themselves in HIV/AIDS-related corporate social responsibility (CSR) activities. AIDS could have ominous implication for corporations both at the micro and macro level...
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Keywords |
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Corporate social responsibility, CSR, HIV, AIDS, NACO, human resources, economies, GDP, branding, CITCO, Condom Bar
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
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